The Nigerian Afro-fusion artist releases a new music video filled with intimate moments from his history-making 25-state tour.
For Nigerian Afro-fusion artist Llona, the road has become more than a backdrop to his music. It has become part of his story.
Following the release of his sophomore album On The Road, the rising artist has unveiled the music video for “What Do I Do”, offering fans a glimpse into the journey that shaped both the song and the album.
Released on 2 September 2026, the video captures Llona reflecting on success, gratitude and the challenge of remaining grounded while watching long-held dreams become reality.
Much of that story unfolded on the road. On 7 August, Llona released On The Road, an album inspired by his groundbreaking 25-state nationwide tour of Nigeria. Travelling across the country in an RV, he drew inspiration from the people, places and experiences he encountered along the way.
The same RV that became a defining image of the album features prominently in the “What Do I Do” video. Llona is seen walking along a long road, reflecting on how far he has come, before appearing on top of the vehicle featured in the album artwork.
Interspersed throughout are moments from his time on tour — performances, backstage scenes and interactions with fans across Nigeria. The energy of the shows is contrasted with quieter glimpses into his personal world, including time spent with friends, getting tattoos and writing music.
“I wanted this video to visually show my reflections in ‘What Do I Do,’ from the exciting moments of seeing people relating to my music live, to the quieter moments where I reconnected with myself and appreciated the journey,” Llona says. “I’m so glad to have documented this important time in my life.”
That sense of reflection is central to On The Road, an album that explores resilience, love, identity and growth through Llona’s vulnerable songwriting. The project features collaborations with Fridayy, Black Sherif and Morrelo, and follows a major co-sign from Davido, who recently featured Llona on his latest album.
The album has also reached the top of Apple Music’s Worldwide Genre music chart, marking another milestone in the artist’s rapidly developing career.
But behind the growing recognition is an artist whose ambitions began long before the success.
Born Michael Ajuma Attah, Llona was raised against the backdrop of Northern Nigeria, a region whose cultural richness and difficult realities have influenced his artistic perspective. According to his biography, he has envisioned music as a vehicle for healing since the age of nine.
His debut album, Homeless, released in 2024, established him as an artist known for his vulnerability, lyricism and willingness to explore difficult emotions. The project went on to accumulate more than a quarter-billion streams and paved the way for his history-making 25-state tour.
Now, with “What Do I Do”, Llona turns the camera back on himself — documenting not only the spectacle of performing for audiences across Nigeria, but also the quieter moments that happen away from the stage.
The result is a visual companion to On The Road that feels less like a conventional music video and more like a reflection on the journey itself: the people encountered, the places travelled, the dreams realised and the person an artist becomes along the way.
“What Do I Do” is available to watch now, while On The Road continues Llona’s story of resilience, identity and the relentless pursuit of a dream.
